Happy holiday, folks!

Project: Concept, Art direction & Film direction
Client: IKEA Marketing & Communication

For this IKEA Winter Holiday campaign we wanted to capture the moments that bring people together, with IKEA products naturally woven into each story. Warm, magic and with a little sparkle was what we were aiming for.

Copy: Kimberly Golen Malmberg | IKEA
Interior designers: Emilia Ljungberg & Chiara Effori Lutteri | IKEA
Photographers: Emma Engkvist & Nicklas Rudfell
DOP: Nicklas Rudfell