Products that are easy to love

Project: Concept & Art direction
Client: IKEA Marketing & Communication

There’s a lot to like about IKEA products: good design, smart function, quality, sustainability, and affordable prices. But this scope was about more than all that. We focused on the value IKEA products bring to everyday life and the meaningful connections people can make with IKEA products, every day.

Film director: Karim Fakih
DOP: Christine Leuhusen
Production company: Uncut
Photographer: Mårten Linton | IKEA
Copy: Rachel Hahn
Styling: Joseph Abbott | IKEA