More than just a product.

Project: Concept & Art direction
Client: IKEA Marketing & Communication

This is a series of entertaining product stories. Rather than focusing on features alone, we explored the personal connections people form with familiar IKEA objects, intertwining human storytelling with clear product communication.

Film director: Karim Fakih
DOP: Christine Leuhusen
Production company: Uncut
Photographer: Mårten Linton | IKEA
Copy: Rachel Hahn
Styling: Joseph Abbott | IKEA