Products that are easy to love
There’s a lot to like about IKEA products: good design, smart function, quality, sustainability, and affordable prices. But this scope was about more than all that. We focused on the value IKEA products bring to everyday life and the meaningful connections people can make with IKEA products, every day.
Like a speaker that brings new rhythm to a daily routine, or a pillow that makes sleep a little sweeter. There’s a wing chair that’ll last for years of doing nothing, and a lamp that’s so simple, it’s smart.
