Project: Concept, Art direction & Film direction
Client: IKEA Marketing & Communication

The brief was to create simple, relatable and entertaining communication for a selection of prioritised IKEA products. We used relatability and little humour to make each product worth noticing. I was responsible for ideation, concept and art direction, and to some extent film direction.

Copy: Rachel Hahn
Styling: Joseph Abbott | IKEA
Film direction: Fredrik Holmqvist | Redloop
DOP: Mårten Linton | IKEA
Photographer: Fredrik Bjelkerud