Project: Concept, Art direction & Film direction
Client: IKEA Marketing & Communication

The IKEA Ad products project was created to generate a desire for certain prioritised products. The Ad products communication take was to stay simple, relatable, and entertaining.

In this project my role was to ideate, conceptualise, art direct and to some extent also film direct.

Copy: Rachel Hahn
Styling: Joseph Abbott | IKEA
Film direction: Fredrik Holmqvist | Redloop
DOP: Mårten Linton | IKEA
Photographer: Fredrik Bjelkerud