I trained as an artist. Then I became an art director. Now I do both.

Since 2008, I’ve created concepts, global campaigns and commercial films. Much of it for IKEA. Storytelling is my speciality, and I like ideas that make people feel something. (Preferably before they realise someone is trying to sell them something.)

In my experience, strong ideas usually begin with curiosity, followed by a slightly messy process and plenty of questions. My jobby is to untangle it all, and find the simple idea at the centre and follow it through, from first scribble to final film.

I work across disciplines and have built a large network of brilliant creators I often collaborate with. So depending on project, Thornton Art Direction, yours truly, can be anything from a one woman show to a full scale production team.

Alongside my commercial work, I create large-scale portraits in paint and tufted wool. You can see more of that side of my brain at thorntonartwork.com.

If you have a story to tell, a project to shape or an idea that needs untagling, please give me a shout. If nothing else, I’m always up for a cuppa. Thank you please.