Project: Concept development, Art direction & Film direction
Client: IKEA Marketing & Communication

For this autumn product campaign, we created a fast-paced social media film celebrating the unexpected fun that comes with the cosy season. We built the concept around unplanned guests and spontaneous moments at home, showing how IKEA products can make room for both.

Copy: Kimberly Golen Malmberg | IKEA
Inteior designers: Emilia Ljungberg | IKEA, Chiara Effori Lutteri | IKEA
Photographers: Emma Engkvist & Nicklas Rudfell
DOP: Nicklas Rudfell