You know when you’ve found the right mattress

Project: Concept & Art direction
Client: IKEA Marketing & Communication

I led the art and, to some extent, film direction for this playful campaign, built around the unmistakable feeling of finding the right mattress. The aim was to create something immediate and easy to understand.

Copy: Christian Hultberg
Styling: Gretchen Broussard | IKEA
Film direction: Karl-Johan Hjertström | IKEA
DOP: Sandra | IKEA
Photographer: -