Hello spring!

Project: Concept, Art direction & Film direction
Client: IKEA Marketing & Communication

I was asked to create a commercial spring campaign highlighting easy and affordable ways to refresh the home. We chose to celebrate the new season with pops of colour and clear, instantly engaging communication. The films and images were created primarily for social media, with content also adapted for outdoor advertising, IKEA.com and IKEA Family. I was responsible for the concept, art direction and film direction, creating a bright, playful and energetic visual world.

Copy writer: Kimberly Golden Malmberg | IKEA
Interior designer: Hanna Clemén | IKEA
Photographer & DOP: Mårten Linton | IKEA